Signature Projects
AdesIdées
WEBSITE CREATION
UX/UI design of bilansocialindividualise.com focused on improving the discovery and understanding of Adesidées’ offer through a clearer user journey and a more intuitive interface. The project also included a complete SEO rework, with optimized structure and content to improve search engine visibility, traffic quality, and overall website performance.
Dans le Noir ?
SOCIAL MEDIA STRATEGY
Design and execution of Dans le Noir ?’s social media strategy in China on WeChat and Xiaohongshu, focusing on immersive sensory storytelling, localized content, community engagement, and performance tracking to drive curiosity and audience interaction.
Delamain
SOCIAL MEDIA STRATEGY
Strategic management of Delamain’s digital communication in China across WeChat and Xiaohongshu, highlighting heritage-driven storytelling, refined visual direction, editorial planning, and data-led performance monitoring to strengthen brand authority and exclusivity in the cognac industry.
Cosmetic Valley
SOCIAL MEDIA STRATEGY
Development of Cosmetic Valley’s digital communication strategy in China on WeChat and Xiaohongshu, integrating science-led storytelling, ecosystem valorization, B2B editorial structuring, and performance tracking to increase international visibility and partnership opportunities.
Husse
Franchise Documentation
Development of clear and structured documentation dedicated to the Husse franchise model, covering operational workflows, digital best practices, brand guidelines, and customer journey standardization to ensure consistency across the franchise network.
Website Redesign
Redesign of the Husse France website with a strong focus on UX/UI, information architecture, SEO, and conversion optimization, delivering a modern, premium, and efficient digital experience for customers and franchise partners.
Social Media & Newsletter Strategy
Definition and execution of Husse France’s digital communication strategy across social media and email marketing, including content structuring, editorial planning, community management guidelines, newsletter creation, and performance tracking to improve engagement, brand consistency, and customer retention.
Une Nuit Nomade
SOCIAL MEDIA STRATEGY
Development of Une Nuit Nomade’s digital communication strategy in China across WeChat and Xiaohongshu, combining niche fragrance storytelling, visual identity adaptation, editorial planning, KOL collaborations, and performance analysis to enhance brand desirability and premium positioning.
